Focus on new industrial trends, build the “Golden Placard” theme activity

Refreshing rain comes after a long drought,

Meet an old friend far away home,

Newlyweds at their wedding night,

Name listed on a golden placard.

These are the four great joys of life that have been handed down in China since ancient times, but there has been a debate about the origin of the earliest. Some say it was written by Wang Zhu of Northern Song Dynasty and included in his "Child Prodigy Poems"; some people also say that it is from Hong Mai's Chap.8 of Vol.4 “Prosperity and adversity of life” in "Rongzhai Essays" of Southern Song Dynasty. However, although the earliest source can not be concluded, the joy underlying still continues to this day.

It seems to be an old thought of Chinese since ancient times that "A good scholar can become an official". Even in modern times, after the resumption of the college entrance examination for more than 40 years, countless people have rewritten their destiny through the college entrance examination. As saying goes, “A country boy early in the morning, can be high officials in the evening”, although it’s exaggerated, it’s still a true portrayal of the imperial examination, and the joy of "Golden placard ranking" has been deposited and spread in the long river of history.

 “Golden placard” Immersive theme activity

 Explore the blue ocean of graduates market

The back-to-school season has always been the peak season for the consumption of stationeries, but the sales in graduation season is still a blue ocean. Compared with the rigid demand products at the beginning of school, the gifts in the graduation season, whether they are college graduation gifts, thank you gifts for teachers or gifts among students, tend to be more high-end; the product categories are broader, the unit price is higher, and the market potential is greater. When the trend of traditional Chinese culture becomes popular again, CSF will focus on the gift market in the graduation season with top of four great joys of life, "Golden Placard" as the theme.

The 116^th China Stationery fair (CSF) was held just at the time of the college entrance examination season. The CSF this year took the "Golden Placard" as the theme to promote the shopping rush of graduation gifts with the hot topic of college entrance examination. We will focus on the new track of the gift market in the graduation season, face the consumer and audience directly by means of innovative C-end marketing activities, so as to obtain first-hand feedback from the market promptly and help relevant exhibitors expand business channels.

Scenarized product experience

Awaken C-end market

An immersive experience area is set up for the theme activity. Through participating in interactive games, visitors can access a variety of excellent stationery commodities, experience the products effect, increase the brand and product exposure of exhibitors and attract more opportunities. The experience area integrates product display, user experience and limited retail functions in order to explore more consumer markets. In addition to participating in the interactive field activities, visitors can also go all over the exhibition halls to punch cards to collect stamps, take photos to redeem awards, or attract traffic to private domain for enterprises and products.

Event Registration

The "Golden placard" theme activity is mainly aiming at exhibitors of the 116th China Stationery Fair(CSF), which will recruit 15 high-quality brand owners to ranking free of charge. In addition to the multi-channel publicity tailored by the CSF, exhibitors will get more exposure opportunities including being reported in special issue, on punch manual and field map, on the large-scale on-site theme poster etc, so as to significantly attract more traffics and tap more potential business opportunities.

Column presentation

There will be special presentations of exhibitors printed on the stamp book; a special page in Activities page of exhibition manual; company introduction of tweets on official accounts.

Multiple exposure

Exhibition manual + stamp book + back panel in activity zone + new media matrix, reporting in multiple channels.

Visitors attracting traffics

Plan a visitor route to attract directional traffics for exhibitors in order to bring more opportunities.

Immersive experience

Create a passive access environment of exhibited products for visitors via a wide variety of activities and games, so visitors can experience superior products in practice.

Explore audience

The theme activity area integrates conventional B-end visitors, C-end retail visitors, parent-child consumers, college students etc various audience, so exhibitors can explore more audience for their products.